NEW YORK, August 24, 2020 – Realm, an NYC-based wellness food brand formerly known as mēle, is reinventing the traditional “meal replacement” concept with the relaunch of its whole food smoothies under a new name. Realm smoothies are made of freeze-dried fruits, vegetables, nuts, and protein. The product utilizes a freeze-dried technique to protect the cellular structure of the food, allowing it to maintain its original flavor and nutritional value. Realm is disrupting the category by pairing a delicious taste with a clean label including non-GMO, soy-free, and preservative-free ingredients plus no added sugar.
The relaunch under the new brand also marks Realm’s expansion into the billion dollar plant-based industry. The plant-based category is growing 10x faster than the broader food industry, which is a trend the company is seeing firsthand. Inspired by customer demand for a plant-based lifestyle, each of the brand’s three flavors—Berry Fresh, Bold Cacao, and Tropical Greens—provide the optimal balance of plant-based protein, complex carbs, and healthy fats.
Realm was created as a healthy solution to skipping meals and eating processed food. In a format designed for quick consumption, it takes 15 seconds to make by mixing one Realm packet with 8 ounces of water in a shaker bottle. “Our team has been hard at work over the past several months on the rebrand and name change,” said Elise Tresley, Co-Founder and CEO of Realm. “We wanted a name that better captures the spirit of our customers and gives us longevity as a brand to launch new products that provide functional benefits.”
With its low-glycemic index, Realm smoothies have a nutrient-dense ingredient profile that boost productivity, promote gut health, and decrease hunger. “We’ve spent years sourcing the highest quality ingredients, creating blends that taste delicious, and understanding our customers’ needs,” said Lauren Benbassat, Co-Founder and CMO of Realm. “We’re building Realm with integrity, transparency, and a big mission.” As a part of the company’s mission to provide better food to more people, a portion of all profits go to feed the hungry.
Realm offers 5-pack bundles of each flavor ($25; $5 per serving), a 3-pack starter ($15; $5 per serving) that includes one of each flavor, and a shaker bottle ($8). Additionally, customizable subscriptions are available at 15% off each month and include free shipping. Customers can design their orders to include their desired flavors and quantities, as well as adjust, cancel or pause at any time.
Realm is a wellness food brand transforming how people eat every day. The brand offers a plant-based ‘complete meal in a shake’ made of dried fruits, vegetables, nuts, and protein. It is reinventing the “meal replacement” concept with a new alternative that combines simple ingredients and a delicious taste. With its proprietary recipes, Realm aims to provide its customers with the essential macronutrients, vitamins, and minerals they need to be productive and energized. Realm offers three flavors—Berry Fresh, Bold Cacao, and Tropical Greens—in both whey-based and plant-based versions. The shakes are easily made by mixing one Realm packet with 8 ounces of water in a shaker bottle.You can find Realm at realmfoods.com.
Elise Tresley | Chief Executive Officer and Co-Founder, Realm
Lauren Benbassat | Chief Marketing Officer and Co-Founder, Realm
Brittany Blake | Founder, b-line collective